City Campus

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concern

Program Content

  • Customer Care/Customer service
  • Communication Skills
  • Telephone Etiquettes
  • Selling Skills
  • Understanding why customers DON’T buy from your organization


Target Market:  SMEs, Business owners/Managers, Associations/club executives.

Venue:  Ghana Baptist University College, City Campus, Amakon-Kumasi

Download form for application


For further enquiries, please contact:

Department of Marketing and Entrepreneurship (H.O.D)

Tel: 0543440260. E-mail: or Download application forms at