Attendance: 
Full Time
Starting: 
January, September, 2016
Schedule: 
Regular, Evening, Weekend
Campus: 
City Campus

The Department of Marketing and Entrepreneurship is one of the vibrant and innovative departments in GBUC. It has an international reputation for the quality of its teaching and research. Staff act as advisers and consultants to private and public organizations, the Market Research Society and other professional associations, as well as national and international companies.

We have very strong links with commerce and industry and with public and third sector organizations in both the Ghana and abroad. Our portfolio of services include:
•    Research/consulting projects
•    Placements/ internships
•    Knowledge Transfer Partnerships
•    Management development programmes

The Department of Marketing and Entrepreneurship is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research. Marketing and Entrepreneurship are constantly evolving disciplines and their wide-ranging scopes will equip you for a variety of marketing and management careers.

The Department of Marketing/Entrepreneurship is highly regarded by employers and is widely recognized as the leading centre of marketing education and research in the Ghana. Marketing/Entrepreneurship graduates have an excellent understanding of customer requirements and how essential that is for organizations striving to be more competitive and profitable. They have business awareness, can analyses and present information and communicate well.

What is covered in the course?
The courses in the Department of Marketing & Entrepreneurship have four interlinked objectives:
Firstly, to build your firm foundations in some basic skills (i.e. critical thinking and argumentation, numerical skills, basic management accounting and managerial skills) that will underpin your performance in the marketing workplace and on your marketing degree.

Secondly, to start you off on the right part to acquire the job you want and the career to which you aspire. Thirdly, to provide you with personal academic advice/guidance in a one-to-one setting. Finally, to support the development of a strong community of Marketing students.

In the second year (level 200), you will study introduction to marketing. It examines components of the marketing system, concepts of buying behaviour, analysis of market opportunities, market segmentation, the marketing mix and marketing strategy. Consideration is also given to a number of special topics, including services marketing, retailing and international marketing. It aims to develop your appreciation and understanding of the conceptual and descriptive language of marketing and how it is used within a business and management context.

Your third year (level 300) courses focus on the application of principles of marketing. These courses help you with employability skills and also give you training and ideas for how to excel in your academic studies.  The courses are dedicated to students majoring in Marketing/Entrepreneurship. A broad range of topics will be considered during the year- Retail Management, Consumer Behaviour and Marketing Research. The main aim is to prepare you for future roles as marketing, product, brand and advertising managers by giving you the skills needed to commission, manage, interpret and use marketing information and the research that provides it.

Your final year (level 400) courses provide penetrative insight into the reality of managing marketing in organizations. You will explore the nature of managerial work and the real character of the problems and situations that marketing manager’s face. You will also critically review the marketing management discourse in terms of how it relates to the actual practice of marketing. A broad range of topics will be considered during the year- Marketing Management, Brand Management, Service Marketing, Social Marketing and International Marketing.

Why Choose Us?
•    The programme is accredited by the National Accreditation Board.
•    This course has been developed with your future career, in mind and has a pure Marketing/Entrepreneurship focus with direct relevance to the business environment.
•    It also provides essential requirements needed to work within the broad context of people management and development.
•    In addition to gaining your degree you will be given the opportunity to complete a qualification to become proficient in the use of Microsoft Office applications such as Word and PowerPoint. Through this programme you will gain proficiency in the major industry-relevant elements of Excel including worksheet management, charts, formulae and functions.
•    You will have the chance to develop your skills in a professional environment on a semester’s work placement at one of our partner organizations.
•    You will gain an insight into practical business through experts in the field and real-life case studies.
•    Ghana Baptist University College is ideally placed within the Kumasi Metropolitan area and welcomes around 1,500 students from all over the country.

We accept a range of qualifications into the Bachelor’s programmes, the most popular of which are detailed below.

Post-Secondary Candidates
Five credits at the GCE Ordinary Level including English Language and Mathematics plus three passes at the GCE Advance Level, or an aggregate score of 24 or better including Core Mathematics, Core English, and Integrated Science/ Social Studies and any three elective subjects in the WASSCE/SSSCE

Business Certificate Candidates
Five GBCE credits including English Language and Mathematics plus ABCE with passes in at least three subjects

Mature Applicants
Five GCE Ordinary Level, passes including English Language and Mathematics or WASSCE/SSCE with three or more passes including English Language and Mathematics with working experience.
They must have attained a minimum age of twenty-five (25) years at the time of submitting the application materials (photocopy of birth certificate is required). They must attend the Access Course organized by the University College, and pass the Examination which entails General Paper, English Language, and Mathematics, with an average score of 60%.

Post Diploma/HND Candidates
The Admissions Committee will assess candidates with Diploma and HND with regard to the curriculum content of their programme on a case-by-case basis and place them at the appropriate level (Level 200 or 300)

Professional Candidates
Candidates who possess ACCA part I, CA part II will be admitted to level 200 provided they pass the English Language examination.

All applicants seeking placement at the levels other than level 100 will be made to register and read all compulsory PROFESSIONAL EDUCATION and GENERAL (English-related) courses.

General Certificate of Education (GCE) Advance Level Applicants
Applicants must have passes in three subjects (at least one of the passes should be grade D or better). Also, the applicants must have credit passes (at least Grade 6) in five (5) GCE ordinary Level including English Language, Literature-in-English, Mathematics and Science subject or General Science (for a non-science student) and an Arts Subject (for science student).

Post Diploma students
A good Diploma in an English-related programme (a minimum of second Class Lower Division or better) obtained from a recognised tertiary institution with at least (2) years post qualification teaching/working experience.

Foreign qualifications
All foreign qualifications should be referred to the National Accreditation Board (NAB) to determine the eligibility for admission and evaluation of their certificates.

Ghanaian Students
All applications for admission should be made on the prescribed forms obtained from the University College or the University’s official Website, (www.gbuc.edu.gh).
Completed application forms should be submitted together with three passport-sized photographs and certified copies of student’s results slip and certificates within the prescribed period of time to the Registrar of the University College.

BGE 101    Communications Skills I
This course develops academic skills in critical reading, critical academic writing and public speaking, thinking that students need to perform well in academia and industry. Readings may cross disciplines, genres, and cultures.  Students will write essays that display focus, organization, appropriate style, and technical control.  Students will be able to develop skills in critical thinking and close reading of texts and respond to written and oral forms to assigned topics in relation to business context.  Students will be able to explain parts of speech and their grammatical functions.

BGE 102    Communications Skills II
The course provides students the opportunity to gain practice in making decisions involving selection and organization of communication content, in choosing an appropriate medium for presentation of information, and developing an effective writing style. The course includes the study of the theory of business communication, including communication models, general semantics, and the causes of miscommunication. Students will be able to develop and apply skills of oral presentations, discussions, writing compositions, curriculum vitae, minutes and report writing.  Students will also be able to apply theories and principles of communication and use appropriate skills in interpreting and answering oral and written questions in tests, examinations and other contexts.

BTM 102    Introduction to Worldviews
This course is an introductory study of the different types of worldviews and philosophies and their evaluation from a biblical Christian standpoint. The course is designed to equip students identify different worldviews and cultures of the world, have the right understanding of the places of worldview and culture in communication and all other aspects of human relationship.  The course is in three parts. Firstly the student will be introduced to a comparative study of the worldviews of the major world religions (African Traditional Religions, Judaism, Christianity, Islam, Hinduism, and Buddhism). This will be followed by an examination of the African cultural and Western scientific worldviews. Then thirdly, a basic analysis of the worldviews of subjects as diverse as theology, ethics, law, biology, psychology, sociology, economics, politics and history will be conducted. Students will be able to identify the different worldviews and cultures of the world. They will also be able to have the right understanding of the place of worldview and culture in communication for facilitating all aspects of human relationships including the provision of health care and all kinds of care giving.

BGE 103    Introduction to Human Resource Management
This is an introductory study of the principle of Human Resource Management in public and private institutions.  The course examines human resource policies including staffing, training, job analysis and evaluation, compensation, employee development, union relations and government requirements.  It also stresses the human resource aspects of recruitment, selection and placement, performance appraisal and compensation.  Also highlighted are ethical responsibilities and the influence of Ghanaian culture in human resource management practice.

BGE 104    Introduction to Entrepreneurship
The course provides maximum practical, hands-on knowledge designed to provide the future business owners with the essential tools that allow them to quickly master the most essential issues involved in starting and managing a successful new business venture.  The course deals with the basic concepts and techniques needed by entrepreneurs in evaluating business opportunities, assessing and acquiring needed resources, managing a growing business, and harvesting value. Also highlighted are ethical responsibilities and the influence of Ghanaian culture in entrepreneurship practice. Students will be able to identify the roles of the HR manager, explain the functions of human resource manager in an organization and identify the principles of effective compensation and benefit system design and how they impact employee motivation, productivity, business viability and fairness

BGE 105    Introduction to Information Technology Application
This course examines technical and non-technical aspects of microcomputer systems with emphasis on applications software and its relationship with computer hardware. Various applications software including word processing, electronic spreadsheets, database management systems, graphics, Internet and data communications will be covered. This course will provide students with the ease to drive a computer with the same ease as they might drive a car. This course will also help to equip students raise the general level of competency in IT, improve productivity at work, reduce user support costs, enable employers to invest more efficiently in IT and ensure that best practice and quality issues are understood and implemented. Students will be able to identify and apply both the technical and non-technical aspects of the microcomputer. They will also be able to deploy various applications such as the word processor, electronic spreadsheets, presentation slides, and simple databases for personal and official duties.

BGE 107    Introduction to Sociology
The course seeks to introduce students to basic concepts, schools and methodology in Sociology.  Emphasis will be placed on culture, socialization, social interaction, social structure, social groups/organizations, social deviance, stratification, social inequality, the family, religion, education, economic institutions, political institutions, population and social change. The preceding will lead to the development psychological perspective of human behaviour in business organizations. Students will be able to explain the basic concepts in sociology, discuss the importance of theorizing and to think critically and to appreciate global trends in the business world. Students will also be able to identify the major sociological perspectives of human behaviour in business organizations.

BGE 108    Introduction to Psychology
The course seeks to introduce students to basic concepts, schools and methodology in Psychology.  Emphasis will be placed on developmental psychology, personality psychology, social psychology, organizational psychology, health psychology, human sexuality and psychology of religion. The preceding will lead to the development of a psychological perspective on human behaviour in business organizations. Students will be able to identify the major perspectives in psychology to enable them understand the many different individuals who work in an organization. They will be able to explain psychological learning theories in human development.

BGE 109    Functional French I
This course provides basic level study of conversational French using an interactive approach to develop listening and speaking skills. Topics include consonants, vowels, diphthongs, word stress, sentences stress, intonation, conversational patterns.  The use of the preceding in business circles will be emphasized. The student will be able to request someone to do something, formulate interdictions, give advice, and offer instructions in French. He or she will as well be capable of, among other things, explain a problem, put forward suggestions for solution, write instructions, rules and regulations, compose a short letter, and paraphrase in French.

BGE 110    Functional French II
The course provides a basic level study of written French using an interactive approach to develop reading and writing skills. Topics include: grammar, vocabulary, reading skills and writing skills. The use of the preceding in business circles will be emphasized.  The student will be able to request someone to do something, formulate interdictions, give advice, and offer instructions in French. He or she will as well be capable of, among other things, to explain a problem, put forward suggestions for solution, write instructions, rules and regulations, to compose a short letter, and paraphrase in French.

BGE 111 Personal Developments I
This course is primary designed to provide pragmatic study which will afford students the opportunity to create their own horizons by planning ahead towards their dreams. It will prepare each student to complete a personal plan that will include a personal vision statement. In addition students will be exposed to techniques in successful self management, successful problem solving and task management, people skills, and also how they should think outside the box. It will give students a real insight into the subject, and help them to understand themselves and others better, how to think differently and how to behave differently. The course therefore seeks to address student’s needs in their academic life and help to shape their ambitions, identify their skills and qualities for life time development through life applications, monitoring and evaluation. Students will be able to identify tools and resources for successful self-management, and develop techniques and approaches associated with successful problem-solving. They will also be able to have positive attitudes, creative thinking and problem-solving approaches associated with successful professional life.

BGE 112 Personal Developments II
This course will enable the students to enhance and expand current academic and life skills. The student will become more self-aware, learn to use and refine goals, job search, cover letter, resume, and mock interview to initiate the career planning process. Students are also taken through various types of employment and rudiments of business plan to enable those who may opt for self employment, especially after graduation. The principles learned in this course will allow the student to identify careers that suit his or her background, abilities and interests. Students with well-developed information skills and knowledge will have increased marketability in a variety of careers. In addition, students will be well trained in developing their career plans and skills and relationships necessary to pursue their post-graduation goals.  Students will be able to explain the various types of employment available to graduates. They will be able to develop an entrepreneurial business plan and identify the differences between external and internal creativity. They will also be able to highlight key components of writing cover letters, CVs and competence statements when applying for jobs.

BBA 115    Introduction to Accounting
The course seeks to introduce students to basic accounting knowledge and a distinction between book-keeping and accounting, and the scope and purpose of financial statements for external reporting. The course will cover topics such as the nature and functions of accounting, conceptual framework, analysis of transactions, application of the double entry principle, the accounting equation and balance sheet, users of accounting information, adjustment to final accounts, classification of accounts, cash and accounts receivable,  introduction to final accounts, valuation of inventories, tangible and intangible assets, current assets and current liabilities, subsidiary books, trial balance, and emphasis will be laid on cash book.

BBA 118    Introduction to Business Finance
This course is intended to provide a basic yet rigorous grounding in the major areas of financial management in companies and other organizations. Upon successful completion of this course, students would be able to appreciate financial-decision making process, develop the ability to make key financial management decisions, compute and interpret financial information, develop proficiency in valuing different financial securities, Topics include the firm and the financial manager, the time value of money,   valuing bonds and stocks, financial planning and analysis and net present value and other investment criteria. Students will be able to apply the main issues involved in making corporate and personal financial decisions.  The will also be able to explain the functions of financial markets and appreciate the trade-off between risk and return in investment decisions.

BGE 201 Quantitative Methods I
This is a business mathematics course to prepare students for the use of mathematics in business. The course covers basic algebra and arithmetic as well as the concepts of ratio-proportion, percentages, estimating, and graphics trade/cash discounts, mathematics of merchandising, inventory, simple/compound interest, consumer credit, differentiation, integration and linear programming. Students will be able to identify the major methods and concepts of basic algebra and arithmetic calculations. They will be able to also explain and calculate the ratio-proportion, percentages, estimating, and graphics in business mathematics.

BGE 202 Quantitative Methods II
This course aims to enhance student’s ability to analyze financial and economic data and thereby assist students in making decisions. It is a basic introductory course covering descriptive and inferential statistical techniques for business and economic decision making. Topics include measures of central tendency and dispersion, probability distributions, sampling distributions, confidence interval, hypothesis testing, simple linear regression, and correlation analysis index numbers and time series. The student will be able to explain how to organize data into frequency distribution and graphical presentation, examine the measurement of central tendency and dispersion and explain the use and application of probability concepts in business.

BBA 203 Principles of Micro Economics
This course will enable the student to apply economic concepts to personal and work related decision making by understanding the actions and choices of individuals and companies. The course provides an introduction to a core area of economics known as microeconomics. It considers the operation of a market economy and the problem of how best to allocate society's scarce resources. The course considers the way in which various decision making units in the economy (individuals and firms) make their consumption and production decisions and how these decisions are coordinated. It considers the laws of supply and demand, and introduces the theory of the firm, and its components, production and cost theories and models of market structure. The various causes of market failure are assessed, and consideration is given to public policies designed to correct this market failure.  The student will be able to articulate the basic economic problem faced by all human societies especially scarcity and choice. S/he will be able to define and explain the concept of opportunity cost and illustrate this concept graphically using production possibility frontier. He will also be able to identify the types of business units that operate in a market economy and define and understand the concepts of price, income, and elasticity of demand and supply.

BBA 204 Principles of Macro Economics
This course is designed to introduce classic macroeconomic issues such as growth, inflation, unemployment, interest rates, exchange rates, technological progress, and budget deficits. The course will provide a unified framework to address these issues and to study the impact of different policies, such as monetary and fiscal policies, on the aggregate behavior of individuals. These analytical tools will enable students to understand the recent experience of the Ghanaian economy and other countries and to address how current policy initiatives affect their macroeconomic performance. Emphasis is on the analysis of national income, economics stability, fiscal policy, money and banking, economic growth and international trade.  The student will be able to explain the distinction between active and passive policies, and ‘rules’ and ‘discretion’ in macroeconomic policy-making. He will also be able to define and understand monetary policy and fiscal policy and use the IS-LM and AD-AS models to analyze the effectiveness of fiscal and monetary policies under different assumptions.

BBA 205    Principles of Management
The course describes management functions in modern organization, the internal and external environmental factors affecting organizational efficiency, and the application of quantitative and behaviours science to management study. It focuses on the organization of management, managerial functions and operations, division of responsibility, vertical and horizontal theory, managerial leadership and personnel functions, business control and procedures, and basic management problems. It introduces students to the basic functions and general principles of management with special emphasis on the link between theory and practical skills in the management of organizations. Also highlighted are ethical responsibilities and the influence of Ghanaian culture in management practice.  The student will be able to explain the key elements of business organization and competing theories and models of the firm and its environment.  He will be able to discuss critical perspectives on the main functional areas of management and build a foundation of knowledge on different theoretical approaches to management.

BBA 206    Introduction to Marketing
The course seeks to build the awareness of and an understanding of the basic concepts and principles involved in marketing. It also introduces students to marketing terminology with precise definition. The course provides an adequate base for students to move on to practical application of marketing through objective analysis and development of appropriate strategies and marketing plans. Also highlighted are ethical responsibilities and the influence of Ghanaian culture in marketing practice. The student will be able to explain role(s) of marketing in business operations and discuss different organizational philosophies about marketing. He will be able to build a strong knowledge in marketing fundamentals and discuss how marketing is changing and the importance of being a customer focused company.

BTM 111 Christology
This course surveys the portraits of Jesus Christ and the presentation of this teaching and ministry in the four biblical Gospels.  Some attention is given to the “guest of the historical Jesus” and its contemporary manifestation and status in biblical study.  The course thus gives in-depth studies about the deity and humanity of Christ, his teachings and ministry to the marginalized in the society, death and resurrection. As an intellectual approach to the facts of Christianity and for that matter to the personality and teachings of Christ, the study includes how other religions: Non – Christian Religious, Non- Christian cults, Occults, and Secular Religions see Jesus.  Students of this course are guided to reflect on these facts about Christ and how they inform their worldviews, relationships, beliefs and other existential realities especially in the African context. Students will be able explain Christology with biblical examples. They will be able to discuss the orthodox truths about Jesus’ person, nature,teachings and work as well as discuss the intellectual and spiritual importance of Christology.

BBA 208    Organizational Theory and Behaviour
This course is concerned with understanding, explaining, and predicting how to best structure an organization to fulfill its goals.  Since human resource considerations are essential element of every structural decision, the subject involves an in-depth study of people from two perspectives: “micro” – as individuals or small groups and “macro” – focusing on the whole organization or major units thereof.  Topics include individual behaviour and motivation, applied motivation practices, perception and personalities, work attitudes and values, decision-making, team processes, power and politics, conflict and negotiation, leadership, organizational change and development, organizational culture, and organizational structure and design.

BBA 209    Business Law I
The course objective is to provide student with practical knowledge of legal principles and issues that arise in business.  Businesses are subject to employment and contract disputes, negligence claims, regulatory compliance, and other legal issues, yet many business owners and managers are ill equipped to identify legal risks before they arise.  Without legal sophistication, business cannot strategize to prevent problems from occurring or, at least, from spiraling out of control.  While litigation is an inevitable cost of doing business, it is controllable.  Students will develop the ability to spot potential legal problems and manage risks, enhancing their marketability to the businesses that employ them, and enhancing their effectiveness as entrepreneur. Topics include the nature and sources of law, court systems and procedures, agency, torts, contract, formation of partnership, dissolution of partnerships, government regulations of business, contracts and sales agreements, the legal aspects of international business.

BBA 210    Business Law II
The course objective is to provide student with practical knowledge of legal principles and issues that arise in business.  Businesses are subject to employment and contract disputes, negligence claims, regulatory compliance, and other legal issues, yet many business owners and managers are ill equipped to identify legal risks before they arise. This is a study of the law relating to the operation of companies. Topic include promotion and pre-incorporation contracts, registration of companies, corporate entity theory, incorporation, capacity of companies, ultra vires, corporate gifts, insider trading, take over and mergers, rules and regulations governing meetings. Students will develop the ability to identify legal issues, enhance critical-thinking and legal reasoning through interactive lectures, case studies, group work and illustrations of the general principles of business law. Students will be able to explain employment and contract dispute, negligence claims, regulatory compliance and other legal issues. They will also be able to discuss corporate entity theory and rules and regulations governing meetings and contracts.

BBA 211    Corporate Social Responsibility and Ethics
Philosophically, models of a responsible society would have companies doing their bit to contribute towards a just and fair society, alongside the contributions of other institutions such as the family and the church. More pragmatically, commercial organizations need to take account of society’s value because if they do not, they may end up isolated from the values of the customers, employees and investors that they seek to attract. The objective of this course is to enable students understand the social responsibility and ethical standards business organizations should demonstrate topics to be covered include: Best practices used by companies to engage in socially responsible business, Responsibilities of business towards: External interest groups – government agencies, pressure groups, customers, suppliers, creditors, debtors, NGOs .  Internal interest groups – employees, shareholders etc.  Other topics include: Morality – acceptable standards of business conduct, moral values, etc.  Deceit, dishonesty, justice, human rights and dignity, truthfulness; law relating to ethical business practices e.g. consumer safety and protection etc.

BBA 212    Principles of Accounting
The course describes the meaning of accounting concepts, principles, policies, conventions and standards.  It also describes different accounting concepts and accounting conventions and common practices which are universally followed in recording and presenting accounting information of the business entity.  The course will also consider topics such as departmental accounts, bank reconciliation statement, depreciation accounts, control accounts, suspense accounts , income and expenditure and final accounts with detailed adjustments such as provision for bad debts and doubtful debts, accrued expenses, depreciation and advanced prepayments and international financial reporting system (IFRS).

MARKETING OPTION

BBA 301 Management Information Systems (MIS)
The course presents a framework for the understanding of the role of MIS in organizations. The course includes related terminology and concepts, organizational information requirements and database and systems development principles. It helps students to understand, evaluate, and appreciate the role of management information systems in today’s business world, primarily from the end-user, managerial perspective. This course also provides a comprehensive knowledge on fundamentals of management information systems, and their effects on an organization’s operations, employees, competiveness, and efficiency. It is taught from the non-technical user perspective of the undergraduate business student for whom information systems is a vital tool for professional successes.

BBA 302 Governance and Leadership
A study of the knowledge, attitudes, skills and experiences required for successful governance and leadership in society. The course aims at developing skills for successful leadership in students and introducing them to the basic elements of good governance and democratization. The place of power and influence as well as measures to effectively manage these factors with special reference to the Ghanaian society will be addressed. Issues to be dealt with include governance and leadership philosophies, theories, models, styles, functions, temptations and ethics.

BBA 303 The Economy of Ghana
An introductory course on the nature of economics as a science of the choices made in response to problems of scarcity. It deals with issues such as demand and supply, production, market and competition, measurement of economic growth, inflation, employment and unemployment. These concepts will be applied to the economy of Ghana taking into consideration the historical development of Ghana.

BBA 304 Business Research Methodology
The course covers the use of scientific methods of research and writing evaluation. Students gain hands-on experience in conducting research and writing reports in the APA style. Students will also review and assess current published literature. The course materials will form a major of the project work. Topics covered include an overview of research process, namely, problem formulation, research design or methods, exploratory or conclusive research, hypothesis formulation and testing, descriptive and experimental research, data collection and analysis, findings and conclusions, recommendations and suggestions.

BBA 306 Business Internship
This course provides the student with supervised on-the-job experiences in various aspects of the business profession. The goal is to enable the student to apply the knowledge, attitudes and skills he/she has acquired so as to enhance his/her rational ability and professional competence. It is a time of learning by doing. The student is required to undergo practical experience complementing his/her area of specialization through special arrangements with a business enterprise during the long vacation prior to the final year. The internship period is eight weeks. Departmental approval and consent of Faculty Advisor are required. At the beginning of the internship, students will complete a form stating the expected outcomes of the internship and at the end of a written evaluation is to be done by the student, the supervisor and the Faculty Advisor.

BBA 309 Organizational Theory & Behaviour
This course is concerned with understanding, explaining, and predicting how to best structure an organization to fulfill its goals.  Since human resource considerations are essential element of every structural decision, the subject involves an in-depth study of people from two perspectives: “micro” – as individuals or small groups and “macro” – focusing on the whole organization or major units thereof.  Topics include individual behaviour and motivation, applied motivation practices, perception and personalities, work attitudes and values, decision-making, team processes, power and politics, conflict and negotiation, leadership, organizational change and development, organizational culture, and organizational structure and design.

BBA 310 Public Sector Administrations
The course explores the definitions, concepts, general principles and practices, and the key elements of public administration systems. Major structures of the Ghanaian public administration system and roles, processes and their functional relationships are also examined.

BBA 311 Global Economy
Principles of international trade; significance of geographic, economic, social, and political influences; current problems in international trade and payments; tariffs and commercial policy; and the role of international organizations.

BBA 312 E-Commerce
The course introduces and discusses the ways in which organizations create and distribute information, market products and manage organizational units on the internet using online commerce techniques. Topics treated or covered include E-commerce management principles, management of different types of organization, integration of human and information technology resources. Students are exposed to the management of business unites to implement technological marketing and the development of new managerial roles in the e-commerce environment.

BBA 319 Retail Management
Retail today must make complex decision about selecting the appropriate target market and locations, determining what merchandize and service offer training and motivating retail employees and deciding how to price products and present merchandize.  The objective of this course is to enrich learners understanding of retailing.  To survive in the retail business, marketers must develop a path based on well-develop strategic plans and use state of the art information and distribution systems to implement them.  Students are expected to understand effective methods and strategies required for retail management and understand how to utilize resources and techniques used in retail management and understand analysis of store location, merchandising, products and pricing.

BBA 320 Sales Management
Selling and Sales Management present the role and nature of sales management within the context of marketing. The course discusses the principles of personal selling and the effective management of sales through planning, implementation and controlling of selling and sales activities. The course introduces the students to the nature and challenges of modern selling and sales explain the relationship between strategic sales management and marketing activities and describe the sales management process and its effective application.

BBA 321 Consumer Behaviour
This course introduces the students to the influence that differences in consumer behaviour has on marketing activities.  Students will apply theoretical concepts to marketing strategies and decision-making.  Topics include consumer and marketing segments, environmental influences, individual determinants, decision processes, information research and evaluation.

BBA 322 Marketing Research
Marketing research involves the introduction of the concepts, principles, and techniques used in gathering, analyzing, interpreting, and communicating information for marketing decision making. The main focus of the course is to develop students understanding of marketing research techniques so that after the course students are able to successfully plan and execute a marketing research study and capable of effectively evaluating and using research results for decision making, and understand the limitations in marketing research results.

BBA 327 Labour Economics
The main objective of this course is to enable students appreciate the economics dimension of labour as an important factor of production. Specific topics to be covered include: demand theory and analysis; supply theory and analysis; demand and supply for labour; measures to optimize labour as human asset; contributory factors to labour wastage and how to eliminate them; employer-employee relationship; remuneration to labour; redundancy management; performance pitfalls and strategies to deal with them; labour as a critical manpower; measures to enhance the output of labour.

BBA 401    Project Work
The purpose of this course is to provide students with an opportunity to build on or extend interests developed in other areas of education by undertaking an independent research project in a collaborative learning environment. The project must clearly represent 6 units of credit and be a small-scale research project. This course is being offered to provide students with an opportunity to undertake a small-scale research in a specific area of education of their choice. The course will also enable students to develop a deeper reflective approach to education and give them a foundation in working autonomously with guidance from an academic supervisor.
The project work shall consist of both library and field research work consisting of a statement of the problem, literature review, and completed work shall be between 10,000 and 12,000 words. It is expected that the project work will be published if it is a work of distinction.
 

BBA 402 Project Work II
This is a continuation and completion of BBA 401

BBA 403 Operations Management
This course covers the broad range of activities performed in the production of a good or service. It focuses on a study of the various aspects of managing the production and operational functions of manufacturing and service organizations. Topics discussed entail scheduling, forecasting, inventory control, quality control, work measurement, methods improvement, facilities layout, plant location, operations strategy, and project management.

BBA 404  Strategic Management   
An integrative course in strategic management and business policy that utilizes the case method of instruction. The course involves the analysis of business through the application of the principles of accounting, communications, economics, finance, management, marketing, quantitative methods, and related disciplines.

BBA 405 Financial Management
The course gives students the fundamental concepts and tools underpinning modern finance theory and practice.  This course provides a rigorous introduction to the fundamentals of modern financial analysis and their applications to business challenges in capital budgeting, project evaluation, corporate investment and financing decisions, and basic security analysis and investment management. The major topics to be covered are: the time-value of money and net present value rule; the impact of uncertainty on securities such as stocks and bonds, portfolio theory, and pricing models such as the Capital Asset Pricing Model and Arbitrage Pricing Theory; capital budgeting and corporate financing decisions; and the pricing of options and other corporate liabilities.

BBA 410 Investment & Portfolio Management
This course covers a study of securities, portfolios, and markets. Topics covered include determining investment objectives, types of securities (stocks, bonds, options, futures, convertibles, and derivatives), security analysis (fundamental and technical), arbitrage, industry analysis, asset pricing models and market models.         

BBA 423 Marketing Management
This is an integrative course that applies management concepts and techniques to the solution of marketing problems. It analyzes market segments and product positioning, product and product line price, channel of distribution, and promotion. Analysis of the various marketing functions. The duties and responsibilities of the marketing manager and the study of activities involved in directing the flow of goods and services from production to the consumer are also presented. Emphasis is put on strategic planning, control and analytical procedures for marketing decision.

BBA 424 Personal Financial Management
This course entails the management of personal and family financial affairs. Topics include personal financial planning, personal budgeting, personal savings and investments and personal insurance and planning for retirement income. Emphasis shall be laid on calculation of time value for money; including future and present value of money, personal Opportunity cost , scale of preference of needs, Steps in Personal financial Planning, personal financial planning strategies.

BBA 425 Service Marketing
The Service Marketing course involves the concept of managing services such as airline, hotels educational facilities etc. Services marketing mix, the nature of consumer behavior in services. After going through this course students are expected to identify the reasons for growth of the service sector, explain the characteristics that distinguish services from goods, explain the implications of marketing services mix to high contact and low contact services and define the service product concept, describe the various elements of the total service package and suggest how to go about developing a new service offering.

BBA 426 Integrated Marketing Communications
This course focuses on the theories, concepts and applications of integrated marketing communications, covering the elements of advertising, sales promoting, public relations, publicity, personal selling, direct marketing and interactive marketing. The integrated marketing communication course is expected to help the student understand how marketing communications reaches and serves customers and how it helps to shape consumer behavior.

BBA 428 International Marketing
The International Marketing course involves the concept of planning, market entry strategies, why companies enter international markets and challenges in developing international marketing strategies. The course introduces the students to understand use of the SLEPT factors to assess international markets, discuss the differences between domestic marketing, international and global marketing, understand the criteria required to evaluate a company’s international marketing strategy, appreciate the key steps in the international marketing planning process and appreciate the application of the 4Ps in international marketing.

BBA 431 Public Finance
An introduction to the principles and practices of government income generation and expenditure. Topics include the theory of public goods and externalities, cost benefit analysis, analysis of specific expenditure, transfer and regulatory programmes, Ghana tax structure, income redistribution effects and resource allocation. Comparisons will be made between how public sector institutions and private sector institutions are managed and related.

BBA 432 Brand Management
Knowledge about brand management has become increasingly important for companies around the globe. The purpose of this course is to provide a thorough understanding of branding processes in the 21st century. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course outlines the history of branding and review current frameworks that guide managers how to build strong brands in the competitive marketplace.

BBA 433 Social Marketing
This course provides the student with a different perspective in marketing which is the use of marketing to change behavior rather sale of products. A lot of companies are turning to social marketing as a means of responding and changing behaviors and attitudes in the society or a community. The course covers the understanding of applying commercial marketing principles aimed at causing behavioral and attitudinal change in the society. At the end the student is expected to know how social marketing fits within the broader discipline of marketing and general business concepts.

BBA 437 Risk Management & Insurance
A presentation of general principles of insurance and their application to personal and business situations, and risk management methods applicable to personal and business situations. Fundamentals of the major types of insurance, including life, property, accident and health, automobile and workmen’s compensation will be covered. Other topics include risk regulations; risk management process; risk models; market risk; credit risk models; risk management tools as an integral part of corporate financial decision and management.

ENTREPRENEURSHIP OPTION

BBA 301 Management Information Systems (MIS)
The course presents a framework for the understanding of the role of MIS in organizations. The course includes related terminology and concepts, organizational information requirements and database and systems development principles. It helps students to understand, evaluate, and appreciate the role of management information systems in today’s business world, primarily from the end-user, managerial perspective. This course also provides a comprehensive knowledge on fundamentals of management information systems, and their effects on an organization’s operations, employees, competiveness, and efficiency. It is taught from the non-technical user perspective of the undergraduate business student for whom information systems is a vital tool for professional successes.

BBA 302 Governance and Leadership
A study of the knowledge, attitudes, skills and experiences required for successful governance and leadership in society. The course aims at developing skills for successful leadership in students and introducing them to the basic elements of good governance and democratization. The place of power and influence as well as measures to effectively manage these factors with special reference to the Ghanaian society will be addressed. Issues to be dealt with include governance and leadership philosophies, theories, models, styles, functions, temptations and ethics.

BBA 303 The Economy of Ghana
An introductory course on the nature of economics as a science of the choices made in response to problems of scarcity. It deals with issues such as demand and supply, production, market and competition, measurement of economic growth, inflation, employment and unemployment. These concepts will be applied to the economy of Ghana taking into consideration the historical development of Ghana.

BBA 304 Business Research Methodology
The course covers the use of scientific methods of research and writing evaluation. Students gain hands-on experience in conducting research and writing reports in the APA style. Students will also review and assess current published literature. The course materials will form a major of the project work. Topics covered include an overview of research process, namely, problem formulation, research design or methods, exploratory or conclusive research, hypothesis formulation and testing, descriptive and experimental research, data collection and analysis, findings and conclusions, recommendations and suggestions.

BBA 306 Business Internship
This course provides the student with supervised on-the-job experiences in various aspects of the business profession. The goal is to enable the student to apply the knowledge, attitudes and skills he/she has acquired so as to enhance his/her rational ability and professional competence. It is a time of learning by doing. The student is required to undergo practical experience complementing his/her area of specialization through special arrangements with a business enterprise during the long vacation prior to the final year. The internship period is eight weeks. Departmental approval and consent of Faculty Advisor are required. At the beginning of the internship, students will complete a form stating the expected outcomes of the internship and at the end of a written evaluation is to be done by the student, the supervisor and the Faculty Advisor.

BBA 309 Organizational Theory & Behaviour
This course is concerned with understanding, explaining, and predicting how to best structure an organization to fulfill its goals.  Since human resource considerations are essential element of every structural decision, the subject involves an in-depth study of people from two perspectives: “micro” – as individuals or small groups and “macro” – focusing on the whole organization or major units thereof.  Topics include individual behaviour and motivation, applied motivation practices, perception and personalities, work attitudes and values, decision-making, team processes, power and politics, conflict and negotiation, leadership, organizational change and development, organizational culture, and organizational structure and design.

BBA 310 Public Sector Administration
The course explores the definitions, concepts, general principles and practices, and the key elements of public administration systems. Major structures of the Ghanaian public administration system and roles, processes and their functional relationships are also examined.

BBA 311 Global Economy
Principles of international trade; significance of geographic, economic, social, and political influences; current problems in international trade and payments; tariffs and commercial policy; and the role of international organizations.

BBA 319 Retail Management
The course assists students to develop integrated marketing skills to plan and operate a retail business. This course explores buyer behavior, retail strategies, site analysis, inventory planning, retail buying, merchandising, staffing, sales promotion strategies and cultural elements, influencing retail marketing and ethical concerns.

BBA 323 Entrepreneurship and New Venture Creation
The course offers students the opportunity to experience the challenge and reward for planning a new business. Topics covered include the development of a business plan, failure factors in small business, and sources of capital, accounting, financial statements, marketing, human resource management, legal/regulatory issues and management principles for starting a new business. Students will evaluate new business in their context and write a business plan for a new business.

BBA 324 Purchasing & Supply Management
A study of the principles and practices of purchasing and supply management. The course will explore the buying functions of organizations, channels of distribution from the manufacturer to the consumer, wholesalers, retailers, agents and manufacturer’s representatives, department stores, discount houses, peasant market, and hawkers. The ethical concerns of purchasing and supply management will be highlighted.

BBA 326 SME Management
The course seeks to create an understanding about the reality of small and medium enterprises in different cultural and socio-economic settings from a managerial and organizational perspective. It also seeks to demonstrate the role and importance of small and medium enterprises in economic development and in the creation of wealth.  The course has two main perspectives on SMEs – an internal perspective where the managing of SMEs is in focus, and the external perspective that looks at SMEs in their roles in economic development.

BBA 327 Labour Economics
The main objective of this course is to enable students appreciate the economics dimension of labour as an important factor of production.
Specific topics to be covered include: demand theory and analysis; supply theory and analysis; demand and supply for labour; measures to optimize labour as
human asset; contributory factors to labour wastage and how to eliminate them; employer-employee relationship; remuneration to labour; redundancy management; performance pitfalls and strategies to deal with them; labour as a critical manpower; measures to enhance the output of labour.

BBA 312 E-Commerce
The course introduces and discusses the ways in which organizations create and distribute information, market products and manage organizational units on the internet using online commerce techniques. Topics treated or covered include E-commerce management principles, management of different types of organization, integration of human and information technology resources. Students are exposed to the management of business unites to implement technological marketing and the development of new managerial roles in the e-commerce environment.

BBA 401    Project Work
The purpose of this course is to provide students with an opportunity to build on or extend interests developed in other areas of education by undertaking an independent research project in a collaborative learning environment. The project must clearly represent 6 units of credit and be a small-scale research project. This course is being offered to provide students with an opportunity to undertake a small-scale research in a specific area of education of their choice. The course will also enable students to develop a deeper reflective approach to education and give them a foundation in working autonomously with guidance from an academic supervisor.
The project work shall consist of both library and field research work consisting of a statement of the problem, literature review, and completed work shall be between 10,000 and 12,000 words. It is expected that the project work will be published if it is a work of distinction.
 

BBA 402 Project Work II
This is a continuation and completion of BBA 401

BBA 403 Operations Management
This course covers the broad range of activities performed in the production of a good or service. It focuses on a study of the various aspects of managing the production and operational functions of manufacturing and service organizations. Topics discussed entail scheduling, forecasting, inventory control, quality control, work measurement, methods improvement, facilities layout, plant location, operations strategy, and project management.

BBA 404 Strategic Management   
An integrative course in strategic management and business policy that utilizes the case method of instruction. The course involves the analysis of business through the application of the principles of accounting, communications, economics, finance, management, marketing, quantitative methods, and related disciplines

BBA 409 Financial Management   
The course gives students the fundamental concepts and tools underpinning modern finance theory and practice.  This course provides a rigorous introduction to the fundamentals of modern financial analysis and their applications to business challenges in capital budgeting, project evaluation, corporate investment and financing decisions, and basic security analysis and investment management.
The major topics to be covered are: the time-value of money and net present value rule; the impact of uncertainty on securities such as stocks and bonds, portfolio theory, and pricing models such as the Capital Asset Pricing Model and Arbitrage Pricing Theory; capital budgeting and corporate financing decisions; and the pricing of options and other corporate liabilities.

BBA 410 Investment & Portfolio Management
This course covers a study of securities, portfolios, and markets. Topics covered include determining investment objectives, types of securities (stocks, bonds, options, futures, convertibles, and derivatives), security analysis (fundamental and technical), arbitrage, industry analysis, asset pricing models and market models.

BBA 424 Personal Financial Management
This course entails the management of personal and family financial affairs. Topics include personal financial planning, personal budgeting, personal saving and investments and personal insurance and planning for retirement income. Emphasis shall be laid on calculation of time value for money; including future and present value of money, personal Opportunity cost, scale of preference of needs, Steps in Personal financial Planning, personal financial planning strategies.

BBA 427 Project Planning & Management
The objective of this course is to help students to acquire knowledge and develop the skills to identify analyze, design and manage projects. Specific topics to be covered are: the project cycle, project formulation-logical framework matrix, project appraisal techniques, key areas of project management, project implementation techniques, project monitoring and evaluation.

BBA 429 SME Finance & Risk Management
A study of finance and accounting in relation to small and medium size enterprise. The course will cover accounting procedures, merchandising and financial practices in relation to SME’s. The need to maintain ethical financial practices will be highlighted.

BBA 430 Export Management
A study of principles and practices of export management. Topics include the Ghanaian export environment, the international business environment, traditional and non-traditional export.

BBA 431 Public Finance
An introduction to the principles and practices of government income generation and expenditure. Topics include the theory of public goods and externalities, cost benefit analysis, analysis of specific expenditure, transfer and regulatory programmes, Ghana tax structure, income redistribution effects and resource allocation. Comparisons will be made between how public sector institutions and private sector institutions are managed and related.

BBA 432 Business Plans
The course focuses on the operation of small businesses. Analyzes the accounting, finance, production, and marketing functions as they pertain to entrepreneurial endeavours.  A study of two important forms of proposal development: the grant proposal and the new – business plan (also known as business “prospectus”). Students learn how to find grants, analyze their requirements and then write a successful grant proposal; a business start – up, funding and marketing research for business start – up.

BBA 437 Risk Management & Insurance
A presentation of general principles of insurance and their application to personal and business situations, and risk management methods applicable to personal and business situations. Fundamentals of the major types of insurance, including life, property, accident and health, automobile and workmen’s compensation will be covered. Other topics include risk regulations; risk management process; risk models; market risk; credit risk models; risk management tools as an integral part of corporate financial decision and management.

BBA 439 Financing Entrepreneurial Ventures
Financing Entrepreneurial Ventures is designed to help entrepreneurship students make better investment and financing decisions in their future individual entrepreneurial settings. The course covers all stages of the process, from startup to harvest.  It entails the financial aspects of small business entrepreneurship for owners of sole proprietorships, partnerships, and small nonpublic corporations. It examines the elements of entrepreneurial finance, focusing on the early stages of company development. The course addresses key questions which challenge all entrepreneurs: how much money can and should be raised; what kind of capital to use (either debt or equity and the advantages and disadvantages that each presents) when should it be raised and from whom; what is a reasonable valuation of the company.

BBA 448 Strategic Entrepreneurship
The modern world is characterized by change such as shift in political orders, developments in economic relationships and technological advancement.  These changes feed off each other and, increasingly, they are global.  Developments in information technology allow capital to seek new business – investment opportunities ever more efficiently.  Consumers expect continuous improvement in the products and services they consume.  One of the key changes in the modern world is that businesses have to become more responsive.  In order to keep their place in their markets; they have to innovate more quickly in order to complete; this is an issue not just for profit-making organizations but for all corporate bodies.  The boundary between the world of the ‘market’ and the public domain is being pushed back and blurred.  The following topics will be studied under the strategic entrepreneurship: the entrepreneur as an individual, entrepreneur in the macroeconomics environment, choosing a direction, initiating and developing the new venture and finally closing the window: sustaining competitiveness.

Full-Time Faculty
Peter Sarpong, University of Hull, UK, MBA(Marketing), 2009, Lecturer
Karikari Amoa-Gyarting, Grand Canyon University, USA, MBA (Finance), 2006, Lecturer
Stephen Acheampong, Lawrence Techno Univ., USA, MBA (Marketing), 2006, Lecturer      
Jacob Donkor, KNUST, Ghana,MBA (Banking & Finance) , 2008, Lecturer

Part-Time Faculty
Collins Kankam Kwarteng, KNUST, Ghana, MBA (Marketing), 2009, Lecturer
Micheal Scott,  GBUC, Ghana, BSc (Marketing), 2011, Lecturer
Christiana Opata, Lanzhou Jiaopong Univ, China, MSc (Enterprise Management), 2012, Lecturer

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